Liquid Force
Shawnigan Surf has been the go to supplier for all wake sports and the proud supplier for Liquid Force to Vancouver Island. We service the entire island, Victoria, Duncan, Shawnigan Lake, Cowichan Lake, Naniamo, Sproat Lake and beyond.
Shawnigan Surf has been the go to supplier for all wake sports and the proud supplier for Liquid Force to Vancouver Island. We service the entire island, Victoria, Duncan, Shawnigan Lake, Cowichan Lake, Naniamo, Sproat Lake and beyond.
FAITH, STOKE & A LOT OF FORCE:
FAITH, STOKE & A LOT OF FORCE:
THE STORY OF LIQUID FORCE
Back in 1985, two great minds thought alike. They were the minds of Southern California native Tony Finn and Texas native Jimmy Redmon, who separately and simultaneously thought along the same wave length to create the foundation for what would eventually evolve into a globally renowned sport.
Looking for alternatives to waterskiing and surfing, the two created waterboards that could essentially “surf” the wake behind a boat. Finn’s model, the “Skurfer,” was shaped very similar to a surfboard; Redmon's water ski board produced by his Redline Designs was a bit lighter and the first to have foot straps.
The two met by chance when they were placed in adjacent booths at a trade show—the first time they would see their personalities complement one another.
Finn’s energetic personality as a natural salesman attracted much interest to his product. Redmon, a more soft-spoken designer, had a better product, but a less aggressive sales approach.
In 1988 Redmon founded the World Wakeboard Association (WWA), a governing body for the sport known then as “ski-boarding,” which created several contests and affiliations as well as outlined rules and guidelines for the sport. Finn acted as an announcer for several of the contests and the two continued to cross paths.
In 1993, after much research, testing, and innovation, they produced the first twin-tip board, which would change the sport forever.
The twin-tip design ended up being a total game-changer. They put three of their team riders on twin-tip boards for the championship while everyone else was still riding pointed tip boards, and they won the whole thing. At that moment Finn and Redmon recall seeing the sport change before their eyes and they knew it was never going to be the same.
In 1995 Finn and Redmon—challenged by a dare that they couldn’t launch a company by the time of the World Championships only three weeks away—created Liquid Force, a company that the two say was “launched on stoke, faith, and a lot of energy.” The pair hustled to get boards made, and outfitted their riders in Liquid Force branded gear. When they showed up to the contest, they were able to get people stoked on this mirage of a brand that barely even existed. It was risky, but it was successful, and there and then the Liquid Force brand was born.
Back in 1985, two great minds thought alike. They were the minds of Southern California native Tony Finn and Texas native Jimmy Redmon, who separately and simultaneously thought along the same wave length to create the foundation for what would eventually evolve into a globally renowned sport.
Looking for alternatives to waterskiing and surfing, the two created waterboards that could essentially “surf” the wake behind a boat. Finn’s model, the “Skurfer,” was shaped very similar to a surfboard; Redmon's water ski board produced by his Redline Designs was a bit lighter and the first to have foot straps.
The two met by chance when they were placed in adjacent booths at a trade show—the first time they would see their personalities complement one another.
Finn’s energetic personality as a natural salesman attracted much interest to his product. Redmon, a more soft-spoken designer, had a better product, but a less aggressive sales approach.
In 1988 Redmon founded the World Wakeboard Association (WWA), a governing body for the sport known then as “ski-boarding,” which created several contests and affiliations as well as outlined rules and guidelines for the sport. Finn acted as an announcer for several of the contests and the two continued to cross paths.
In 1993, after much research, testing, and innovation, they produced the first twin-tip board, which would change the sport forever.
The twin-tip design ended up being a total game-changer. They put three of their team riders on twin-tip boards for the championship while everyone else was still riding pointed tip boards, and they won the whole thing. At that moment Finn and Redmon recall seeing the sport change before their eyes and they knew it was never going to be the same.
In 1995 Finn and Redmon—challenged by a dare that they couldn’t launch a company by the time of the World Championships only three weeks away—created Liquid Force, a company that the two say was “launched on stoke, faith, and a lot of energy.” The pair hustled to get boards made, and outfitted their riders in Liquid Force branded gear. When they showed up to the contest, they were able to get people stoked on this mirage of a brand that barely even existed. It was risky, but it was successful, and there and then the Liquid Force brand was born.
To this day, Liquid Force continues to reflect its name as a strong force in the wakeboard community. They work closely with their athletes to achieve the right designs, and their constant innovation has driven them to stay one of the leading manufacturers in the wakeboard and wakesurf markets, and most recently, the foil market! With a new home base in Carlsbad, California, the brand is staying close to its roots and continues to pour all of it’s energy into growing the sport and keeping the fun alive!
To this day, Liquid Force continues to reflect its name as a strong force in the wakeboard community. They work closely with their athletes to achieve the right designs, and their constant innovation has driven them to stay one of the leading manufacturers in the wakeboard and wakesurf markets, and most recently, the foil market! With a new home base in Carlsbad, California, the brand is staying close to its roots and continues to pour all of it’s energy into growing the sport and keeping the fun alive!
Tony and Jimmy are genuinely passionate about their journey and how it led to the success that Liquid Force has had for 25+ years… it is evident in their excitement and expression when they tell their story. From competitors to collaborators, they both have watched their ideas foster a successful brand and a successful sport, and even to this day Jimmy continues to be an integral part of pushing the brand and sport forward!
Tony and Jimmy are genuinely passionate about their journey and how it led to the success that Liquid Force has had for 25+ years… it is evident in their excitement and expression when they tell their story. From competitors to collaborators, they both have watched their ideas foster a successful brand and a successful sport, and even to this day Jimmy continues to be an integral part of pushing the brand and sport forward!
Shawnigan Surf is thrilled to be the island retailer!
Shawnigan Surf is thrilled to be the island retailer!
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